Nile Women’s Health Care – Roswell
After 10 years operating under the “Isis” name, this women’s health care company was pressured to change their name due to threatening phone calls and unsolicited social posts. The challenge was to re-brand the successful company while allowing for people looking for the Isis OB/GYN that cared for them years ago to still find their providers. The Gunner Marketing team laid out a four-month strategy to roll out the new identity. The plan included communications for the staff, media and social interactions. It also included a media event to announce the new name and mark a new decade for the company.